KONG GROWTH

Content Marketing

Establish Your Authority and Become the Unquestionable Expert in Your Area

Only a small portion of the market is prepared to make a decision and purchase immediately, while a much larger percentage is still gathering information. If your website lacks lead magnets that offer valuable, educational content in exchange for a prospect’s contact information, you’re missing out on a significant opportunity. With this authority-based content, who do you think patients will turn to when they’re ready?

Supercharge Your Marketing with Lead Magnets

Your website should not only display your life’s work but also elevate it with a distinctive brand. Lead magnets like “free reports” can boost your conversion rate, resulting in more patients without increasing advertising costs. The reason is simple: people prefer to exchange their contact information for valuable, educational content about their desired procedure, rather than booking a consultation outright.

A substantial portion of your market is still in the “research phase” and isn’t prepared to commit. Without a lead magnet, your practice is missing out on this valuable segment, costing you revenue.

A staggering 99% of practices provide no real value in their marketing.

There’s no differentiation – nothing. The typical marketing message reads, “We offer Rhinoplasty; come in now and get $500 off!” This low-value approach is unappealing, devalues your services, and groups you with the countless other providers in your area.

Kong Growth specializes in value-based marketing that attracts prospects by assisting them before they even set foot in your practice. We develop content assets that explain the benefits of the procedure, how it works, and why they should choose you. Lacking this educational and value-based content, you risk being just another aesthetic provider in town.

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